Proven Results

Real Cafés. Real Systems. Real Growth.

From The Passion Ground to client transformations across Mindanao, see what happens when coffee operations meet modern business systems.

20+
Cafés Transformed
6+
Years Experience
100%
Mindanao-Based
Flagship Case Study

The Passion Ground Café

From concept to consistent café—built from the ground up by John Salde

The Journey

01

Starting Point

A passion-driven coffee concept in Cagayan de Oro with big ambitions but no operational systems, documented workflows, or staff training frameworks in place.

02

Goals

Build a profitable, scalable café with consistent beverage quality, efficient back-bar operations, trained teams, and a loyal customer base rooted in purpose-driven service.

03

Main Challenges

No workflow systems or SOPs, inconsistent product quality, untrained barista staff, inefficient back-bar setup, unclear cost structures, and limited local awareness in a competitive market.

04

What John Built

Streamlined back-bar workflow and daily operations structure, profit-focused menu with full beverage costing, comprehensive barista training program including latte art and espresso calibration, equipment optimization, repeatable SOPs, and foundational marketing systems to drive community engagement and local discovery.

Key Wins & Outcomes

Efficient Back-Bar & Workflow

Repeatable, trainable daily operations with documented SOPs.

Consistent Beverage Quality

Recipe formulations and calibration protocols for every drink.

Customer Loyalty & Repeat Visits

Built a base of regulars through reliable experiences.

Purpose-Driven Café Culture

Training ground and community space for sustainable growth.

💡

Local Impact: The Passion Ground stands as John's flagship proof-of-concept—a real example of what happens when a consultant builds a café the right way.

Proof of Concept

Selected Wins from Client Cafés

Real transformations from café owners who implemented John's systems

Operations

From Bar Chaos to Repeatable Workflow

Reduced bar chaos into documented, repeatable workflow systems with SOPs across the entire team—eliminating bottlenecks during peak hours and improving service speed.

-50% Wait Time
Menu Development

Profitable Menu & Costing Structure

Created a profit-focused menu with full beverage costing, selling price optimization, and signature drink development for a new café concept launching in Davao City.

+35% Profit Margin
Training

Barista Training for Speed & Consistency

Trained barista teams to improve espresso calibration, milk steaming technique, and latte art—boosting both speed and consistency during high-traffic periods.

-40% Service Time
Marketing

Marketing System for Local Discovery

Set up foundational marketing systems—Google Business optimization, social media content calendar, and local awareness campaigns—so locals actually discover the café.

3x Foot Traffic
Clients' Voices

Clients' Voices

Real feedback from café owners who transformed their businesses with John's systems

M

Mae Amor Gutierrez

Owner · Amelings Seafood & Grill / Maxyse Cafe

Audit + Consulting

"John helped us see exactly where we were losing money and how to fix it step by step. The operational audit alone paid for itself in the first month."

J

Jade Sardido Bajao

Dining Supervisor · Garden Oases Resort

Barista Training

"The barista training transformed our team. Our consistency improved, customer complaints dropped, and we started getting compliments on our drinks every day."

E

Ermel Abonales

Owner · Pherms Chicken Fast Food & Cafe

Menu Development

"We were drowning in menu complexity. John simplified our offerings, fixed our costing, and now we're actually profitable. Best decision we made for our café."

Z

Zel Medina

Owner · Beani Cafe + Lounge, Davao City

Operations Optimization

"John taught us workflow systems we never knew we needed. Our bar runs smoother, orders are faster, and our staff actually knows what to do during rush hours."

G

Graciel Protacio

Owner · Wave & Brew, Davao City

Marketing Systems

"The marketing system John's team set up brought us more foot traffic in one month than we had in six. Our social media actually works now, and people are finding us online."

Frequently Asked Questions

Clear answers to help you decide if consulting is right for your café.

The audit is the fastest way to identify what to fix first so improvements are targeted and measurable. It saves you from guessing and ensures you invest time and money in the right areas.

Yes—planning support helps avoid costly mistakes in equipment, menu, and workflow decisions before opening. This is often the best time to get it right from the start.

Primary focus is Mindanao for on-site work, but remote strategy, audits, and planning can be discussed depending on the project scope and needs.

A surface audit typically takes 1–2 days on-site, followed by a written report within 5–7 business days. A comprehensive audit takes longer and includes deeper analysis of financials, systems, and team performance.

The full program includes audit, personalized action plan, workflow optimization, menu and costing review, staff training support, and implementation guidance. It's a complete system overhaul tailored to your café.

Many quick wins can be implemented immediately after the audit—like workflow adjustments, menu tweaks, and simple cost controls. Bigger improvements (staff habits, systems) take consistent implementation over weeks.

Yes—equipment guidance is part of the planning and consulting services. I help you choose machines and tools that match your volume, budget, and concept, avoiding overspending or undersizing.

Training is hands-on and practical—focused on speed, consistency, customer interaction, and your specific menu. Sessions can be customized for new hires or skill upgrades for existing staff.

Let's Talk About Your Café

Ready to build a profitable café with systems?

Start with a free discovery call. Get clarity on your next best steps—whether you're launching, fixing, or scaling.

No pressure, no obligation
Free 20-minute consultation
6+ Years
Experience
20+ Cafés
Helped

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