I build profitable coffee businesses that last
Hi, I'm John Salde a seasoned coffee operations consultant with more than six years of hands-on experience building systems that elevate café performance, customer experience, and product consistency.
Before consulting, I founded and led The Passion Ground Café, giving real-world experience in workflows, beverage development, team training, and day-to-day decision-making.
From menu development to operations training, I don't just give advice—I work alongside you to build a café that runs smoothly, serves great coffee, and makes consistent revenue.
What Makes John Different
A unique combination of operational expertise and modern growth systems
Operational Leadership
Workflow design, SOPs, inventory management, waste control, and daily operations structure built for consistency and scalability.
Menu Development
Profitable menu structure, beverage costing and pricing, signature drink creation, seasonal offerings, and menu layout optimization.
Training Systems
Barista performance training, espresso calibration, latte art, milk steaming, consistency protocols, speed improvement, and service standards.
Modern Growth Support
Structured audit → clear roadmap → implementation help. Complete marketing systems, automation, CRM setup, and ongoing support for long-term success.
John is one of the few experts who truly understands both coffee operations and modern marketing systems, giving your café an unfair advantage in a competitive market.
To help coffee business owners build sustainable and profitable café brands rooted in quality and strong operational systems.
Core Values
The principles that guide everything we do
Quality
Consistency
Service
Innovation
Ownership
The Passion Ground Café
The Passion Ground Café is John's real-world proof of concept: a homegrown café brand built with intentional workflow, menu design, and team standards.
It functions as a training ground and case study showing what happens when café operations are built correctly from the start.
From espresso calibration to staff development, from menu costing to customer experience—The Passion Ground demonstrates the systems John implements with every client.
Ready to build a profitable café with systems?
Start with a free discovery call. Get clarity on your next best steps—whether you're launching, fixing, or scaling.
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